BACHELOR OF ARTS IN COMMUNICATION – 3 YEARS NQF Level 7

The 3-year Bachelor of Arts (Communication) Degree (Accredited currently as a NQF Level 6 qualification; envisaged HEQSF Level 7) provides quality broad based education in the field of communication studies at the undergraduate level. In order to ensure depth of knowledge within a chosen field, our programme is structured to allow students to choose between a concentration of subjects in the area of Corporate Communication or Media Studies.

PROGRAMME PURPOSE
The purpose of the Communication programme is:

  • To prepare Corporate Communication students to optimize and strategically manage the spectrum of communication activities and processes by an organization in order to achieve its corporate objectives;
  • To furnish Media Studies students with a broad knowledge and understanding of the dynamic and ever-changing media landscape, both locally and internationally.

DEPARTMENTAL MISSION STATEMENT
Corporate Communication students are prepared to optimize and strategically manage the spectrum of communication activities and processes by an organization in order to achieve its corporate objectives.

Media Studies students are furnished with a broad knowledge and understanding of the dynamic and ever-changing media landscape, both locally and internationally, to utilise different skills to execute content for the different landscapes.

QUALIFICATION OUTCOMES
Upon successful completion of the Communication programme graduates can expect the following:

  • The ability to process large amounts of information and reproduce it concisely in written, spoken or image format.
  • The ability to research topics effectively and produce research reports in the correct format.
  • The language ability to write for various media forms.
  • Literacy proficiency in academic and report writing.
  • The ability to analyse individual and group behaviour through teamwork.
  • The ability to reason, solve problems, think critically and analytically, organize information, plan and make use of mnemonic techniques, such as mind maps.
  • The skill of writing appropriately for various media forms (print, television and radio) and business communication formats, such as press releases and proposals. Be able to research, plan, promote and execute a public relations event.
  • Corporate Communication: The wherewithal to analyze the effectiveness of organizational communication within a corporation and write up a report, including recommendations.
  • Media Studies: The skill to research, plan and produce a television or radio programme and a newsletter or magazine professionally.

EMPLOYMEENT PROSPECTS

The following career paths may be pursued after the successful completion of the BA Communication degree at Helderberg College:

  • Corporate Communication: Public relations practitioner, communication consultant, communication strategist, communication manager or advisor, image consultant, reputation manager, issues and trends manager, corporate social investment officer / manager, investor relations manager, or media relations officer.

OR

  • Media Studies: Journalism in newspapers, magazines, radio, and television, creative media planning and design, advertising, public relations, media research and client management, or coordination of media production. Other possible outcomes are audio-visual media practice, copy and film scriptwriting, and radio and television presenting.

 

For further information, including graduate attributes, further studies and a detailed breakdown of the concentration and components of curriculum, please download and see pages 79 to 97 of our Prospectus.