BCom (Communication)

The BA in Communication prepares students for the corporate and media environment by providing them with a broad-based education.

3 YEARS NQF Level 7

Programme Purpose

The purpose of this programme:

  • Corporate Communication students are prepared to optimize and strategically manage the spectrum of communication activities and processes by an organization in order to achieve its corporate objectives.
  • Media Studies students are furnished with a broad knowledge and understanding of the dynamic and ever-changing media landscape, both locally and internationally, to utilise different skills to execute content for the different landscapes.

Qualifications Outcomes

Z

The ability to process large amounts of information and reproduce it concisely in written, spoken or image format.

Z

The language ability to write for various media forms.

Z

The ability to analyse individual and group behaviour through team-work.

Z

The skill of writing appropriately for various media forms (print, television and radio) and business communication formats, such as press releases and proposals. Be able to research, plan, promote and execute a public relations event.

Z

Media Studies: The skill to research, plan and produce a television or radio programme and a newsletter or magazine professionally.

Z

The ability to research topics effectively and produce research reports in the correct format.

Z

Literacy proficiency in academic and report writing.

Z

The ability to reason, solve problems, think critically and analytically, organize information, plan and make use of mnemonic techniques, such as mind maps.

Z

Corporate Communication: The wherewithal to analyze the effectiveness of organizational communication within a corporation and write up a report, including recommendations.

Graduate Attributes:

Corporate Communication: Be able to optimize and strategically manage the spectrum of communication activities and processes generated by an organization in order to achieve its corporate objectives.

 Media Studies: Have a broad knowledge and understanding of the dynamic and ever-changing media landscape, both locally and internationally.

 Possess writing skills for various media and business communication formats, such as press releases and proposals. Be able to implement PR events in Corporate and Media settings.

 The following general skills have been developed for implementation in the workplace: intercultural communication, conflict management, leadership and teamwork competency, analysis and interpretation of numerical data, oral and literacy proficiency in academic and report writing, ability to analyse individual and group behaviour, systematic problem solving, higher-order analysis, and computer literacy.

 Communication students should have developed values of honesty, integrity and transparency, intra – and interpersonal growth, adaptability/flexibility, creativity, empathy, sense of community based on a philosophy of service, as well become self-motivated individuals who can be relied on and who have a strong work ethic. They should possess a deep-seated, intuitive ability to do the right thing when faced with moral and ethical decisions in the workplace, engaging others with empathy, respect, confidentiality, and professionalism.

Further Studies:

This programme may articulate into an Honours, Masters or Doctoral degree in Communication at many universities in South Africa and world-wide. Further study may be necessary to enter certain career paths. Students may also decide to pursue specialist modules such as
Photography
Mediation
Sound Engineering
Editing
Journalism
Communication Management
Advertising, etc.

Employment Opportunities:

The following career paths may be pursued after the successful completion of the BA Communication degree at Helderberg College of Higher Education:

Corporate Communication:
Public relations practitioner
communication consultant
communication strategist
communication manager or advisor
image consultant
reputation manager
issues and trends manager
corporate social investment officer / manager
investor relations manager
or media relations officer.

Media Studies:
Journalism in newspapers, magazines, radio, and television,
creative media planning and design
advertising
public relations
media research and client management
coordination of media production

Other possible outcomes are audio-visual media practice
copy and film script writing
and radio and television presenting.

 

CURRICULUM

Corporate Communication

CORE MODULES
COM 102 Communication Theory (8 credits)
COM 208 Voice & Diction (12 credits)
COM 212 Effective Presentations (12 credits)
COM 222 Intercultural Communication (12 credits)
COM 225 Information Management (8 credits)
COM 299 Work Integrated Learning (16 credits)
COM 305 Business Communication (12 credits)
COM 320 Interpersonal Communication (12 credits)
COM 328 Corporate Communication (12 credits)
COM 329 Organizational Communication (12 credits)
COM 336 Web Design (16 credits)
COM 343 Integrated Marketing Communication (8 credits)
COM 350 Group Dynamics (12 credits)
BHS 245 Research Methodology & Design (12 credits)
BHS 246 Research Project (8 credits)
ENG 143  Studies in English (16 credits)
LAW 318 Industrial Relations (12 credits)
MGT 141 Principles of Management (12 credits)
MGT 245 Human Resources Management (12 credits)
MKT 220 Principles of Marketing (12 credits)
PRL 201 Public Relations I (12 credits)
PRL 212 Public Relations II (12 credits)
PRL 310 Advanced Advertising (12 credits)
PSY 225 Industrial Psychology (12 credits)
FOUNDATIONAL MODULES
BHS 151 Philosophy of Education & Service (8 credits)
CPT 118 End User Computing I (8 credits)
CPT 125 End User Computing II (12 credits)

ENG 111 Principles of English I (16 credits) & ENG 112 Principles of English II (16 credits)

OR  142  Academic Writing (16 credits) [Based on National Benchmark Test score]

HLD 122 Principles of Health (8 credits)
HLD 123 HIV/AIDS Education (4 credits)
PSY 101 Fundamentals of Psychology (12 credits)
REB 117 Values, Character, & Personal Enrichment I (8 credits)
REB 217 Values, Character, & Personal Enrichment II (8 credits)
REB 317 Values, Character, & Personal Enrichment III (8 credits)
SOC 101 Principles of Sociology (12 credits)

Media Studies

CORE MODULES
COM 102 Communication Theory (8 Credits)
COM 115 Photography I (8 credits)
COM 208 Voice & Diction (12 credits)
COM 212 Effective Presentations (12 credits)
COM 215 Photography II (12 credits)
COM 222 Intercultural Communication (12 credits)
COM 241 Media Theory (8 credits)
COM 251 Media Production I (12 credits)
COM 299 Work Integrated Learning (16 credits)
COM 317 Media Writing I (12 credits)
COM 318 Media Writing II (12 credits)
COM 320 Interpersonal Communication (12 credits)
COM 330 Media Criticism (12 credits)
COM 336 Web Design (16 credits)
COM 343 Integrated Marketing Communication (8 credits)
COM 350 Group Dynamics (12 credits)
COM 353 Media Production II: Radio (12 credits)
COM 369 Media Production III: Video (16 credits)
BHS 245 Research Methodology & Design (12 credits)
BHS 246 Research Project (8 credits)
ENG 143  Studies in English (16 credits)
PRL 201 Public Relations I (12 credits)
PRL 212 Public Relations II (12 credits)
PRL 310 Advanced Advertising (12 credits)
FOUNDATIONAL MODULES
BHS 151 Philosophy of Education & Service (8 Credits)
CPT 118 End User Computing I (8 credits)
CPT 125 End User Computing II (12 credits)

ENG 111 Principles of English I (16 credits) & ENG 112 Principles of English II (16 credits)

OR  142  Academic Writing (16 credits) [Based on National Benchmark Test score]

HLD 122 Principles of Health (8 credits)
HLD 123 HIV/AIDS Education (4 credits)
PSY 101 Fundamentals of Psychology (12 credits)
REB 117 Values, Character, & Personal Enrichment I (8 credits)
REB 217 Values, Character, & Personal Enrichment II (8 credits)
REB 317 Values, Character, & Personal Enrichment III (8 credits)
SOC 101 Principles of Sociology (12 credits)

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